A combination of high demand and low inventory has caused SW Florida rental rates and occupancy rates to rise to dramatically. Naples is the U.S. leader in rental rate growth at 10.2% and an occupancy rate of 97.7%. Cape Coral follows a very close national second place with a 10.2% rental increase rate and 97.3% occupancy rate. Tom: It speaks volumes about our local real estate market that the two cities with the highest rental price increases and occupancy rates in the entire country are both is SW Florida.