Tom Demogenes
Tom and Sue Demogenes
Luxury Waterfront Team
Cape Coral, FL 33914

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Timing the 2019 SWFL Real Estate Market

realestatetiming.jpgThe single most important factor in successful real estate investing is Timing . . . even more important than "location, location, location," which historically was always # 1 in importance. Tom: If you aren't convinced, consider how one of the less desirable cities in SW Florida (Lehigh Acres) and the most prestigious cities (Naples, Bonita, Sanibel etc.) fared during the previous real estate cycle.

You made a tidy profit with either end of the location spectrum if you timed the market well. Conversely, you lost a lot of equity in any SWFL location if your timing was wrong. The same can be said for virtually every part of the country in every real estate cycle. TIMING IS KING.

Below are 6 simple and reliable indicators as to whether a local real estate market is headed up, down, or is neutral. Because timing is so important we will update this report at the start of every year and suggest how the key indicators relate to our SWFL market. We would all be wise to pay very close attention to these indicators when buying or selling real estate. 


 1. Sales of Existing Homes: Are sales increasing or decreasing? This is one of the strongest indicators. Tom: Sales have gotten to a nice level over the past several years. Recent sales are at a fairly neutral level, favoring neither buyer nor seller. This will prevent unrealistic price spikes such as we experienced in 2004 - 2006, and the first two years of the local recovery (2011 & 2012). However, based on U.S. Census Bureau projections of 10,000 full-time residents moving to Cape Coral alone for each of the next 10 years,  and continued high demand for our area from retirees and seasonal homeowners. I expect that 2019 will continue to see steady home sales. Hurricane Irma stymied SWFL home sales for a few months in 2017 and the algae & red tide hindered waterfront sales in the summer/fall months of 2018, but SWFL real estate values were able to withstand both events.  

 2. New Construction Permits: Increasing or decreasing? Permits start to drop before a recession and increase prior to an expansion. Tom: Permits for new construction in SW Florida (especially Cape Coral) are steadily increasing, and by a significant number in 2018. Cape Coral had over 2,200 new home permits in 2018 - a big leap from the approximately 1,150 permits pulled in 2016, and a huge increase from the bottom of our market when we averaged only 200 permits a year. Based on U.S. Census Bureau reports, Cape Coral alone needs about 3,000 permits a year for the next decade to keep pace with expected demand of new residents (not including seasonal owners). Construction of Cape Coral freshwater and off-water homes increased last year, as existing home prices rose here for the eighth straight year. Because the cost difference of new homes versus existing homes has shrunk to about 20% (from 40% - 50% during the Great Recession), combined with a shortage of acceptable inventory, more homeowners are now opting to build. Builders and investors are still building spec homes but not so many that there is an abundance of unsold spec homes.

3. Supply of Home Inventory: 6 months supply is a level playing field. Under 5 1/2 months is a seller's market and prices will rise. Over 6 1/2 months of inventory is a buyer's market, and prices will decline proportionally to the supply of homes. Tom: In 2018, Cape Coral/SWFL averaged less than 41/2 month's supply of homes, and at one point dropping to as low as 3.2 month's supply. We will keep a watchful eye on this important indicator over the next year and report accordingly. To start the year there are 7 months of home inventory, more than at the start of 2018 but a nice amount heading into our "high-season".

4. Mortgage Default & Foreclosures: Two things to look for - are the default/foreclosure numbers traditionally high or low, and more importantly, is the number increasing or decreasing? Tom: Defaults and foreclosures have decreased dramatically over the past five years, as there are very few homeowners in SWFL who are still “underwater”.  Although there has been a small uptick in new foreclosures in the last few months of 2018, it is close to a normal number of foreclosures and not a cause for concern.  

5. Days On Market (DOM): This stat provides a big clue as to what the market is doing. 90 days on the market is neutral. Over 120 days means it’s a down or declining market, and you can expect prices to drop. Under 70 DOM means it is a very strong seller's market and prices will rise, and will likely rise significantly.Tom: During most of 2018, SWFL homes averaged around 70 days on the market (even lower on homes priced between $200 - $350 K). This is down significantly from the bottom of our market when homes were on the market an average of 150 days, with many homes lingering on the market for over a year. I'm content with 60 - 80 DOM.

6. Interest Rates: Again, there are two aspects of this indicator to monitor. Are interest rates relatively high or low, and are rates rising or dropping? Tom: Interest rates, which are in the 4.5% range at the start of 2019, have risen about 1% from historical lows.  Rates are predicted to rise to about 5.0% by the end of the year, but this is still well below historical rates. Any negative aspect of interest rate increases should be offset by the lending industry’s gradual loosening of borrowing requirements, which became quite stringent following the housing bust. Also, many borrowers are now “out of the penalty box”, meaning they qualify for loans again after going through a foreclosure or short sale several years ago. 

These 6 Vital Indicators Have Preceded Every Boom Or Bust DON’T IGNORE THEM!

The 6 Vital Indicators were gleaned from one of the best books I have ever read (out of over 300 books) about real estate: Timing The Real Estate Market. Below are invaluable quotes and advice from this book and a few others, with my own notes in blue.

 A Few More Real Estate Market Indicators:

Listing Price Versus Sales Price: An average differential is 5%. If the gap falls below 4% we are in a seller's market and prices will  increase. If the spread goes over 6%, it's indicative of a strong buyer’s market, and prices will keep falling. Tom: list/sales  There is currently only a 3% differential in Cape Coral, which would normally indicate a seller's advantage, but with the level of inventory I feel it is a neutral playing field this year. Higher priced homes (over $500 K) are selling between 5 to 8% off asking price, with homes over $1 M selling at close to a  7 - 10% differential.  Low-priced homes sell the fastest, often with multiple offers, and sometimes over asking price.

Unemployment, GDP, Consumer Confidence, Population Trends and Changes In Tax Laws are secondary indicators that you should monitor. However, the Six Vital Indicators will be your road map to real estate timing and investing

Trust What You See (especially the 6 Vital Indicators), not what you feel. Be particularly wary of what the media reports. The media is usually far behind the curve on real estate cycles.

 Don’t follow the herd mentality. The herd is almost always late and always wrong regarding real estate cycles. Tom: we keep our clients informed about our local market so they can stay ahead of the herd

 Location, Location, Location is no defense or consolation against financial loss when you buy or sell in a great location at the wrong time. Tom: Please burn this sentence into the financial part of your brain.

  • -  Knowing when to sell is probably even more important than knowing when to buy.
  • -  Nobody rings a bell when the market peaks or hits bottom. Buying near the cycle bottom can make you rich. Buying near the market peak can make you poor. It's as simple as that.
  • -  By observing the Six Vital Indicators, you have a three to six month window to sell near the peak or buy near the bottom. Tom: we don't need to nail the exact bottom or top of the market... just come close.
  • -  Market Trends last three to five years on average, both on the upside and downside. The longer a down cycle lasts dictates how long the up cycle will last (usually 1 1/2 to 2 times longer). Tom: Because the down-cycle was so long (almost 5 years), historical trends suggest we should have an up-cycle of 7 1/2 to 10 years, and we are currently at 8 years in SWFL. Based on numerous economic indicators and governmental projections, I feel we are near the top of our current up-cycle,
  • -  Over 90% of real estate buyers and sellers do not have an established guideline as to when to buy or sell. They simply conduct their real estate activities based on "gut instinct" or even worse, they “follow the herd”. Tom: Following proven historical guidelines is far more likely to lead to successful investing than following gut feelings or the "herd".
  • -  Like the weather, real estate markets should be looked at locally, not nationally. TomSouthwest Florida historically precedes the rest of the country in the real estate cycle by a year or two
  • -   At the bottom of every cycle people (especially the "herd") have always predicted that “we will never again see the price levels of the previous peak”. When the following peaks arrived, prices always surpassed the previous peak prices, often by huge margins. Tom: In 2018, U.S. home prices surpassed the previous peak. SWFL home prices are still 15 - 20% below our peak prices of January 2006
  • -   The media and the general public feed off each other at market cycle extremes. Tom: It's as if the media provides the "herd" their oats and hay.
  • -   There are no bad pieces of real estate, only good pieces that are owned at a bad time.
  • -   Once a real estate cycle has reversed a trend, it will continue in that direction until it hits the other end of the cycle. It doesn't zigzag daily, weekly or monthly like the stock market.
  • -   Real estate is like can score with near misses. You don't need to be perfect in your timing. Just be somewhat close to the top or bottom of the cycle.
  • -   The greatest profits are achieved in the last year or two of the market up-cycle. The majority of losses occur in the last few years of a down-cycle. 
  • -   Because real estate is an illiquid asset, you would rather be out of the market wanting in, than in the market wanting out.

The biggest secret in real estate isn't what to buy or sell. The greatest secret is knowing when to buy or sell.

Rising real estate markets are what make you richAvoiding bad markets is what keeps you rich.

The 6 Vital Signals are the language of the real estate market. When they talk, LISTEN.

Just as a great baseball hitter only swings at good pitches, a wise investor should only be investing in a good cycle trend. TomWe do extensive research and provide our clients monthly analysis of what is happening in our local market so you can decide whether it's time to buy, sell or hold.

During rising markets even poorly located, poorly maintained properties go up in value. During falling markets, even pristine homes in prime locations go down in value.  

90% of millionaires acquired their wealth through real estate, not through their jobs or other forms of investing. And they certainly didn't "Buy High and Sell Low", or follow the herd. They were very astute at market timing. 

Good Luck, and Great Real Estate Timing 

Sue and I believe strongly in the Cape Coral/Southwest Florida real estate market. We’re not just Realtors, we’re heavily invested in the area

Tom Demogenes | 239-357-3312 | Contact Us 
4100 SW 27th Pl - Cape Coral, FL 33914
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